THE FOUNDER TOOLKIT · FREE

What could your website be worth?

Explore the numbers. Understand the assumptions. Prepare the evidence.

Your monthly economics

Use averages from the same period. Include payment fees, refunds, hosting, AI usage, support, and marketing. All amounts are USD.

Average monthly revenue ($)Average monthly operating costs ($)Owner hours per weekTime a buyer would need to replace.Replacement hourly cost ($)Use 0 if this labor is already in operating costs.Months of operating historyMonthly active users, if knownSelf-reported context. Users do not set the price.

Choose your assumptions

Lower annual profit multipleUpper annual profit multiple

Defaults of 3–5× are illustrative. Edit them for the business and its risks. They are not a recommended asking price.

Prepare the evidence

0/4

A personal checklist, not a verification badge.

I can demonstrate control of the domain and source code.Revenue, refunds, and costs have supporting records.Audience data includes its source, dates, and bot filtering.Licenses, dependencies, hosting, and transfer steps are documented.

WHAT MAKES A NUMBER CREDIBLE?

Evidence is worth more than a badge.

Start with read-only analytics for audience claims, payment and expense records for profit, and a demonstration of domain and repository control. Compare the same periods and investigate bots, refunds, and unusual spikes. Screenshots alone are weak evidence.

Read the buyer and seller guide